Case Study #1: Beating the White House: Harry, Louise and Scott Mitchell & Associates.

In 1993, Scott Mitchell & Associates was one of six national consulting firms hired by the Health Insurance Association of America (HIAA) in 1993 to coordinate efforts to defeat the proposed Clinton Health Care plan. Working along side the creators of the brilliant “Harry & Louise” ad campaign (Goddard-Claussen), the innovative program defeated the White House in America’s most famous issues campaign ever.

The story of how HIAA, Goddard-Claussen and Scott Mitchell & Associates defeated the White House is epic. It is perhaps the most brilliant ever come-from-behind victory, considering that public approval for the measure at its rollout topped 83%. But many experts (and we agree) believe that it was the tightly targeted grassroots advocacy program that undercut the White House’s support, and that the program collapsed under its own weight. Simply speaking, our advocacy programs redefined the White House’s enormous message, turning the public solidly against a government takeover of one-fifth of our economy.

The lesson is this: public opinion, though overwhelming, can be turned around. In many instances, business and political leaders accede to public opinion instead of working to shift it. And a key element in that shift is the innovative use of grassroots or advocacy techniques.

We’ve won the most successful political advocacy campaign in history. Scott Mitchell & Associates would love to put their techniques to work for your business or legal case today.

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