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Most companies
and/or their legal counsel know specific vulnerabilities
that may at any time be exploited by competitors
or members of the entrepreneurial trial bar via
the media," says company president, Scott
Mitchell. "This holds true in the legal,
regulatory, and legislative arenas, and it is crucial
that strategies be in place before that crisis.
Our company media consultants and crisis trainers
possess immense experience, intellect, and capability
in this area." |
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The push
for sensationalism in news coverage puts individuals
and companies at higher risk than ever of becoming
fodder for news ratings. Add to that intense media
coverage of high profile cases, with legal battles
fought and either won or lost in the court of public
opinion, sometimes long before the case even goes
to trial. Long gone are the days of 'innocent until
proven guilty'. |
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The best way for
your clients to protect themselves is to take
every step possible to avoid a crisis situation.
And although that may seem like a firm grasp of
the obvious, the vast majority of crisis situations
are the result of either poor planning or inattention
to detail. Keeping the 'genie in the bottle' is
the best way to avoid a crisis situation, yet
many companies simply do not take proper precaution.
Most companies and/or their legal counsel know
specific vulnerabilities that may at any time
be exploited by competitors or members of the
entrepreneurial trial bar via the media.
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